Vehicle buyers are contacted advising of ‘occasions’ such as main events, new model launches, special offers etc. After the initial contact various actions can be taken, even contact lists can be provided to sales staff for follow up calls.
Contact of this nature ensures customers are kept up to date with relevant and upcoming dealership events. This contact is targeted towards customers in your database who have purchased new or used cars or have serviced their vehicle with you in the past. In our experience your service database contains a large number of customers who have purchased their vehicle elsewhere yet for a variety of reasons have contact with your business.